How Do People Choose their Agent, or Realtor

      I believe clients choose their real estate agent, or Realtor based on three methods.

1.  The client already knows, likes, and or cares about the agent/realtor.  This group of people is known as the agent's sphere of influence.These clients what to see the agent succeed, in their field.  The sphere of influence is great for new agents. As this type of client will be patient with a new agent's inexperience.  Also, this client will even share their own knowledge, with the agent.

2.  The second group of buyers/sellers will chose the agent based on their trust of the agent's knowledge, track record, and ability . They may have been referred to the agent.  Or, the client was impressed by the agent's online resume, advertisement, or presentation. Either way, the client has developed trust. The client went from not knowing the agent, to trusting the agent.

     This exemplifies why it is important to have a good online profile. The profile should be on websites such are Realtor.Com, Trulia.Com,  ShortSaleSuperstars.Com, etc. The online profile is like a job application. It must show the agents strengths, work experience, certifications, etc.

3.   The third group are clients that were more interested in the product the agent is promoting.  They are not necessarily questioning the agents experience. They are focused on the home that is being promoted. It is almost the same way a person checks out in a grocery store. They were focused on the product.

     An agent looking to find clients must attack all three venues.  The agent should talk to their sphere of influence.  Market their own brand, or themselves.  And, the agent must market a quality product, that shows value to buyers and, or sellers.