As Realtors it is our responsibility to communicate to our clients (potential clients) that we are there to help. As their agent, we should be trying to communicate that we care. And, that we are there to make the home buying process easier. We do this by opening up the lines of communication. The best way to encourage communication is to ask questions, about them. Rather then trying to sell ourselves.
I have found some home buyers to be overwhelmed by all the choices, decisions, and preparations they have to make. Especially first time buyers, they need guidance. The best way to start a good agent/client relationship is to ask the right questions.
Here is my personal lists of questions I think every agent should be asking their clients (potential clients).
Before you show them a home, or if you are introducing yourself at a home showing:
1. Have you been pre-qualified for a home loan?
2. What is the most important factor for choosing your future home?
3. Do you know if you want:
A. A specific neighborhood?
B. Size?
C.Age?
D. Price?
E. Specific school district?
F. Single family home?
G. Condo, or multiplex?
4. Are you looking for a home to live in, rent out, or to resell?
5. Can I give information about homes that match your desired criteria?
6. Do you need to sell a home before you can buy a home?
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After you have shown them homes, you should ask questions to see if you are on the right track.
1. How do you feel about this home?
2. What do you like about this home?
3. What do you dislike about this home?
4. Do you see yourself living in this home?
Monday, March 31, 2014
Tuesday, March 18, 2014
How To Find Clients for Your Real Estate Business
How to create business.
1. Contact your "sphere of influence".
Contact your relatives, current friends, and old friends. When you are new, it is very helpful to work with people whom already trust you. Ask them if they are interested in buying, or selling. Give them extra business cards and ask for referrals. How many business cards have you given away, today?
2. Market yourself, in your neighborhood.
Reach out to your neighbors. People tend to feel that their neighbors understand the neighborhood better. There you will have an special advantage. Reach out to people who attend the same events, church, gym, etc. you attend. These people won't know you are a realtor, if you do not reach out. You can reach out by door knocking, walking up to them when they are outside. If you are shy, send a nice card, by mail. A good way to reach out is to offer free "CMA" or Brokers Professional Opinion.
You can hold an open house, as a way to introduce yourself to the neighbors. Be sure to view my future post, "How to hold a Successful Open House".
3. Call expired, and withdrawn listing from the MLS.
These are people whom at one point tried to sell their home. For what ever reason the home did not sell. Call them, ask them if there is anything you can do to help them sell their home. Be sure to check the federal "Do not call list" before you call. I will be posting scripts to help you ask people the right questions.
4. Be active in social media.
There are many social media sites that are free, to join. I really enjoy marketing myself on Trulia.Com (click to preview). It lets me post my profile, business number, and links to my personal websites. And, it lets me answer questions posted by visitors. It also lets me meet other real estate professionals, and loan officers. I have learned many things from the other agents.
Also, Trulia.Com It lets me connect directly with buyers, and sellers. I especially like that website does not favor one agent over an other. It is a very fair social media site. I highly recommend you create your profile, today.
I am also on ShortSaleSuperstars.Com. There we talk primarily about short sale issues. A good place to meet buyers and sellers who have questions about that.
5. Advertise.
There are endless avenues for advertising. Paper print newspapers, internet sites, and social media sites. Currently, I advertise with AdWerx.Com, and Facebook. Before, you advertise you should know the basic rules. I will go over them briefly.
A. Be sure to give credit to the listing agent, if you are advertising someone else's listing.
B. Be sure to identify yourself as a Realtor. And, disclose what brokerage you are affiliated with.
C. Do not use ethic descriptions. For example do not say things such as "a nice Italian neighborhood".
D. Use the fair housing logo.
Personally, I recommend getting to know the home you are advertising. And, also the homes in the neighborhood. You want to know you are advertising a home that is easy to show. Also, if that home sells, you want to be able to show another home in its place.
Be sure to tune in for more ideas.
Preview homes in Las Vegas, Nevada here.
1. Contact your "sphere of influence".
Contact your relatives, current friends, and old friends. When you are new, it is very helpful to work with people whom already trust you. Ask them if they are interested in buying, or selling. Give them extra business cards and ask for referrals. How many business cards have you given away, today?
2. Market yourself, in your neighborhood.
Reach out to your neighbors. People tend to feel that their neighbors understand the neighborhood better. There you will have an special advantage. Reach out to people who attend the same events, church, gym, etc. you attend. These people won't know you are a realtor, if you do not reach out. You can reach out by door knocking, walking up to them when they are outside. If you are shy, send a nice card, by mail. A good way to reach out is to offer free "CMA" or Brokers Professional Opinion.
You can hold an open house, as a way to introduce yourself to the neighbors. Be sure to view my future post, "How to hold a Successful Open House".
3. Call expired, and withdrawn listing from the MLS.
These are people whom at one point tried to sell their home. For what ever reason the home did not sell. Call them, ask them if there is anything you can do to help them sell their home. Be sure to check the federal "Do not call list" before you call. I will be posting scripts to help you ask people the right questions.
4. Be active in social media.
There are many social media sites that are free, to join. I really enjoy marketing myself on Trulia.Com (click to preview). It lets me post my profile, business number, and links to my personal websites. And, it lets me answer questions posted by visitors. It also lets me meet other real estate professionals, and loan officers. I have learned many things from the other agents.
Also, Trulia.Com It lets me connect directly with buyers, and sellers. I especially like that website does not favor one agent over an other. It is a very fair social media site. I highly recommend you create your profile, today.
I am also on ShortSaleSuperstars.Com. There we talk primarily about short sale issues. A good place to meet buyers and sellers who have questions about that.
5. Advertise.
There are endless avenues for advertising. Paper print newspapers, internet sites, and social media sites. Currently, I advertise with AdWerx.Com, and Facebook. Before, you advertise you should know the basic rules. I will go over them briefly.
A. Be sure to give credit to the listing agent, if you are advertising someone else's listing.
B. Be sure to identify yourself as a Realtor. And, disclose what brokerage you are affiliated with.
C. Do not use ethic descriptions. For example do not say things such as "a nice Italian neighborhood".
D. Use the fair housing logo.
Personally, I recommend getting to know the home you are advertising. And, also the homes in the neighborhood. You want to know you are advertising a home that is easy to show. Also, if that home sells, you want to be able to show another home in its place.
Be sure to tune in for more ideas.
Preview homes in Las Vegas, Nevada here.
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